Over a decade across airlines and marketplaces has taken me from negotiating hotel contracts to growing travel businesses. These days I’m at Booking.com, working on how changes in demand can translate into better commercial decisions.
Not a straight line, but it makes sense in hindsight.
Business Growth, Amsterdam
At Booking.com, I work on where growth comes from: understanding shifts in demand, identifying opportunities for accommodation partners, and helping teams decide where to focus.
These days, that includes applied AI. The interesting part is turning a messy commercial problem into something people can actually use - working across marketing, product and engineering to get there.
Left aviation for marketplaces
I owned the holidays marketplace’s P&L. We grew revenue 330% by connecting hotel supply with a platform that could package and price it in real time.
Same industry, bigger airline
Founding member of the holidays division. Helped choose the technology, launch the platform and build the Expedia partnership. Then spent five years turning a new business into a real one.
First startup energy
Where it started. Negotiating hotel contracts, securing availability across 33 markets, and learning how travel supply chains work from the inside.
Usually a bass line, a race weekend, or one more side project.